Wow -- i was already feeling left behind in the website world as far as flash and all that jazz goes, but this tops it all -- this is something that is worth your time if you have a webcam! The website apart from the interactive portion is equally as well design and put together, but the 'augmented reality' is definitely the gem. You print out a pdf from their website, wave it in front of your webcam and boom! You have a tracked on 3d object, this is crazy folks... crazy! 3d artwork to another step -- imagine your portfolio of 3d objects portrayed like this! So many possibilities!