12 January 2009
I'm usually trying to pull back the curtain on most things that I have my hand in.... whether that be making doodles to creating magazine covers. I was working today on some 3d Modeling and a couple of ideas kept swirling around in my head. The creative snowball! If we take each project and daily task as a growth towards something greater -- it will all add up, eventually! Here at the mk there is quite an opportunity to learn -- if you try and take the time. With each new project or pitch that comes through the door, we all push our minds creatively to come up with unique imagery. Although those pitches might be lost, or clients may go another direction -- ultimately at the end of the day, we've gone through a creative exercise in creating imagery. In this analogy, you start rolling a snowball... and with each project that you pass through -- you add onto it!
I feel like the work I am currently doing is only because of the past 3 pitches i've worked on and some experiments i've been doing for our current internal piece. Sometimes it can be easy to just take the negative side to things and get upset over losing pitches or projects and we forget about the tool set that we learned. Granted, this isn't always the case if a pitch/project is straight forward, but I think that's the beauty of working at mk12 is that we strive to always be different. Even when asked to regurgitate an old piece -- we try to push the boundary further. It's tough sometimes to take technical gambles during production but sometimes it leads to fantastical imagery... and sometimes frustration (or both).
I feel like i've been picking up the pieces the past few months to finally make something pretty. I'm not entirely sure what i'm ranting about -- but i think the groundwork for your future projects could come out of your everyday fiddling and failing. Keep it all for your collective snowball... and who knows what you'll come up with when you have all of the right pieces :)